Perspect. Consulting agency

Naming and logo for consulting agency based in Saint Petersburg.

The basis of the name is a word perspective. This word combines such meanings as “looking into the distance”, “looking through” and “presenting events in the future”.

Small airplane element symbolizes outsourcing activity of the company. It balances a strict grotesque font. The logo also works well when scaling and inverting.

Aineq.
Building an architecture
Identity 2016